Laura Berman Fortgang.com
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  Frequently Asked Questions
     
  Laura is often asked questions by her clients, web site visitors, and audiences everywhere. Here is a selection of questions (and answers) that are most frequently asked.

What do I need to know about becoming a coach? How do I get started?
If you are considering becoming a coach, there is no better way to get started than to hire your own coach for at least 90 days and get first hand experience of what it really entails. Choose a trained and preferably credentialed coach so you can experience the difference between coaching and the other disciplines that are being called coaching but really amount to advice-giving. Coaching is not advice-giving, so if you are attracted to the profession because you have always helped other people and given them advice, experience what coaching really is and then decide if it is for you. Besides, 90 days with a coach will change your life considerably and the most successful coaches are those that walk their talk.

Second, go to www.coachfederation.org and check out the credentialed coach training programs available worldwide so you can find the right training program for you.

Third, please understand that having a coaching practice is having your own business. Being ready, willing and able to market yourself, manage yourself, manage clients and run the day-to-day is essential to your success. Many people do not take into account the isolation of working alone and the intense start up phase that is required (1-3 years to create a sustainable clientele) and consequently, surveys show that the majority of coaches are not making a full-time living. It will most likely require that you be diversified and have other adjuncts to your coaching business (writing, speaking, consulting, products, or part-time employment) to meet your financial goals.

I am in a country where there aren't many coaches. How do I find out about hiring one?
It is not essential to be geographically close to your coach. Most coaching is done by telephone so you have your choice of coaches worldwide. Again, www.coachfederation.org is the place to tap into with their referral service available for free. Coachu.com and some of the other coaching schools also have their own referral services.

How do I get published?
E-books and self-publishing options are at an all time high in terms of access and that means that anyone that has a written product, can get published. Going through the major publishers, is a whole other story. In essence, it requires a formal proposal, presented formally by a literary agent. Most unsolicited proposals or manuscripts are not read.

I am not familiar with how to get published for fiction which is its own entity and that branch of publishing requires different things. As for non-fiction, showing that you have a platform from which to sell a book becomes essential to your publishability. That means you can show an agent and then a publisher that you have access to people that will buy your book---if you are speaker and reach a certain number of people per year, if you write for a publication and you can point to a readership, if you can point to a listening or viewing audience through broadcasting or the web or you can show you hold a leadership position and can influence people to buy your book---these are all ways to prove you have a platform. That unfortunately, becomes almost more important than what your great book idea is.

As for your book idea, Geoffrey Herman's How To Write a Winning Book Proposal, is a great guide for preparing your material for yourself and for your prospective agent and publisher.

Can you mention our organization, product or service in your newsletter or magazine column?
If what you have is a resource that can serve a very large national audience, I want to know about it. Otherwise, I cannot promote, especially in national publications, any individuals or products or organization or services.

In my newsletter, I occasionally offer up something that I think will serve my audience but it is only in cases where I have had first hand experience of the person and their work. Do not send products, samples, or offers to us because in my definition, that is not first hand experience and I do not have enough hours in the day to review what is sent to us. First hand experience means meeting by chance, by common introduction or by other organic, life-directed means. Meeting each other once in passing at a conference or at one of my seminars does not fit that definition. If I ask to review something, then I will make the time, but please understand it is not a guarantee that I can help. I do want to and do so whenever possible without creating a conflict of interest.

Will you speak for our organization if we cannot offer to pay you?
I do a fair number of pro-bono events per year and I am glad to do so. I do have a couple of standards and that being that the group consist of no less than 100 people and that books are made available for sale. If it requires travel, expenses need to be paid.

How do I become a Now What™ Facilitator or a Senior Trainer?
You can become an Authorized Now What? Facilitator through our "Now What?™" Facilitator training program . Participants who have completed the training, have successfully taken the exam and have worked with a few clients on the program may be asked to become more involved with the internal Now What? team, but that depends on demand for the program and how much help we may need.

How did you get started as a coach?
I was a client first for 18 months before I even considered starting my own training. I was one of the first sixteen people to complete the training offered by Coach University, and was a founding member and board member of the International Coach Federation. It took 2 1/2 years to build a reliable business from scratch. I had no professional network whatsoever. I had a different coach every year for the first five years of being a coach and have worked with several coaches since for a few months every year.

Can you coach me?
I keep a very small client base so most inquiries get directed to our Now What?™ coaches. We are committed to you getting the right coach for you and will also refer outside of our company if we know of a better match for you. Unfortunately, I can't work with everyone who asks, but when I do, you have my full commitment for a 90 day engagement as coach and client. For some people 90 days is a great amount of time, for others it's a kick-start and then they move on to another coach and for others still, we do 90 days, three times a month and then switch to a reduced schedule if my travel allows for it. My fee is substantial, so that might help you determine quickly if I am right for you. Click here for more information.

 


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